Research On Domestic Female College Students' Clothing Design Based On Network Sales

This article mainly takes the young women's clothing purchased by the domestic female college students as the research object.Based on the sales value of the Taobao net with the highest network turnover in the present stage as the reference data,this paper uses the method of sample analysis to study the clothing design of the female college students in China.The article first expounds the present situation at home and abroad,the purpose and significance of the research,the innovation point and the problems to be solved,focusing on the status and development of the clothing network sales,the analysis of the clothing consumption of the female college students online shopping,the design and analysis of the hot sales and the unsalable funds in the online shopping for the female college students,and the unmarketable money of the female college students online shopping.The four aspects of design improvement strategy are to study the clothing design of female college students in network sales.First of all,the status and development of clothing network sales are analyzed.Through data analysis and network survey,the development of Internet in China is at a stage of rapid rise.By June 2017,the scale of Internet users in China reached 750 million,the Internet popularity rate was 54.3%,the scale of Internet shopping users increased by 10.2%,and the characteristics of consumer upgrading in the online shopping market gradually appeared,and the users' preference gradually turned to quality.Only? The transfer of new products consumption(source: the fortieth China Internet development statistics report).Secondly,the phenomenon of online shopping for female college students is analyzed.From the present situation and prospects of the female college students' online shopping market,the category of online shopping clothing,the style of online shopping and the consumption psychology of the online shopping clothing,this paper determines the clothing category and style of the female college students' online purchase,and draws the conclusion that the female college students choose the clothing style as the main style,in which T-shirts and trousers are the best selling items.The analysis shows that the special consumption of female college students has the following characteristics: individuality,fashion,sentiment and cost performance.Thirdly,using the method of sampling survey,we collect the samples of the hot sales and unsalable items in the network sales(2),and analyze the reasons for hot selling and the design problems of the unmarketable money.Finally,the design improvement strategy is put forward to the design problem of the unmarketable money,and the design improvement strategy is put forward: to subdivide the young women's clothing market for the female college students,grasp the needs of the female college students' shape,material,color,pattern and detail,to find out the new design innovation point,and put forward the design method of the female college students' online shopping.