Brand Clothing Design Research And Practice Under The Influence Of Zen Aesthetics

This article from the brand clothing design point of view, discusses the relationshipbetween Zen Aesthetics and art design. By understanding the origin and the development ofZen, Zen culture China type and Zen aesthetics thought forming process analysis andunderstanding and Chinese mainstream cultures in Zen aesthetics, will need China brandclothing design and combination, provide a source of inspiration for artistic creation. On thisbasis for the design and development of China clothing brands to provide ways of thinkingand new design methods and design.Using the methods of literature analysis and descriptive study method, to fullyunderstand and Study on related books, monographs, papers and other information, currentsituation and development trend and the garment industry development carries on theinvestigation and study, combined with understanding gives general conclusion own. On thisbasis, the interdisciplinary research method, using the combination method of permutationand combination of basic science, the Chinese painting, Buddha clothing and clothing branddesign is comprehensive, exploratory study.The "Epiphany" aesthetic ideology,"empty" concept,"realm" concept on the basis ofprevious studies, summarized and the basis, provides a theoretical guidance for brand clothingdesign practice."Epiphany" aesthetics laid the whole thinking mode--get rid of the obsessionfor brand clothing design, to achieve the freedom of soul;"provides a new aesthetic tasteempty view" reflected the plain Jane light, natural and harmonious, distant ethereal aestheticcharacteristics for brand clothing design, and through the analysis of the Buddha clothessummary the design elements can be used;"realm" and "state" of Chinese painting creationinduction, for the clothing brand design provides a new design method and form.This paper extracts the elements of brand clothing design elements, the Buddha clothesand China painting elements are summarized and coding, and the clothing brand designelements and elements of Buddha clothes, clothing brand design elements and elements Chinapainting design drawing can provide rich design code table, the designer can make code basedon the code table permutation and combination, and design elements of hierarchicalrefinement and subjective thinking to control the results, so as to form a brand clothing designhas the Zen aesthetic value and practical value. Zen aesthetic thought and Chinese clothing brand design and enhance the comprehensivediscussion, to promote Chinese culture, improve the quality of the people, has an importantsignificance in the ascension process Chinese clothing brand internationalization.