The Research Of Tag Design In The Clothing Brand Image Promotion

With the development of global integration, aof foreign cultures came into our country. That trend makes the most universal and extensive clothing industry changing increasingly. Because of the foreign apparel brands participate in the China clothing market, the local clothing brands have been seriously impacted.China is the first manufacturing country in the world, whose clothing and its auxiliary products account for60%of the world’s total, but only a few local design clothing brands are standing on the world apparel stage. Therefore, it’s critical to promote the brand image of the clothing culture. One of the promotion methods is to design a special tag which is a direct reflecting of the brand culture.Nowadays, there are a great number of research papers which are focus on the design of clothing brand culture, but only a few public papers focus on the design of tags which is a key point of the clothing brand image promotion.In China, the papers about tags design are always bound up with market planning and operating rather than brand image promotion. In the foreign countries, the most research about cloth brand culture is industry or company’s internal study, and its research results often showed as cases pictures instead of theory papers. So some theory analysis about brand image promotion is needed indeed and there are still so many aspects need to explore.