Study On The Influence Of The Brand Name Tourism Product To Area Tourism Through "Impression·Sanjieliu"

With the rapid development of tourism, the tourism products homogenization appeared. The competition of the tourism industry changed from product into brand. The brand power becomes the core-competitiveness of modern tourism industry. The connection of the brand and the tourism product could not only improve the competitiveness of tourist area, and increase economic performance, but also assist the tourist destination to transconform and affect the areal system and the space structure of regional switch.This article takes the performance of"Impression·SanjieLiu"for example. Firstly, it analyses the culture and region background of the"Impression·SanjieLiu"and introduces the process. Secondly, by comparison the various data of Yangshuo before and after"Impression·SanjieLiu"was born, this paper comes to a conclusion that"Impression·SanjieLiu"has an effect on economic development of Yangshuo and the status change in Guilin tourist area. Thirdly, by using theories of growth pole and lifecycle, it analyses the influences of"Impression·SanjieLiu"on the development of Yangshuo areal system and Guilin tourist area. This article may finally draw the conclusion. In terms of the evolution of the regional tourism system, brand name tourism products can help tourism system to improve the overall function, raise up, and increase the degree of order. Then the stability of tourism system will be raise up. And brand name tourism products also can help the tourism system to increase new origins, improve the transforming transportation, and make the tourism area changed. In terms of competitive power, products could promote the sightseeing resource to have complementary advantages and bring the superiority of tourism area into full play. And they could help tourists to get a better grasp of the brand of tourism. They could also promote tourism and boost competitiveness. In terms of economic and socio-cultural influence, brand name tourism products can drive economic growth, spread national culture, enhance the rally power and lift the area spirits.