Research On Coordinated Development Of Regional Tourism Economy In Tourism Brand Sharing Region

Tourism industry relies on the regional development, the active regional tourismis a significant feature in the contemporary development of tourism, and it is also animportant form of the rise of China’s tourism industry. Because of the enormousbenefit has brought by regional tourism, the relevant stakeholders will compete witheach other. In the geographical space, it is named the tourism economy of regionalcompetitive. In reality, it has a kind of area, different actors in the region sharing thesame tourism brand, and it results an unsustainable development during the tourismresources in the region.In this thesis, the kind of special region named tourism brand sharing region, andamong the coordinated economic developments issues of the above type, through thetheoretical analysis and empirical research, trying to examine the coordinateddevelopment from the perspective of new institutional economics, combined with theempirical region, the thesis purposes the appropriate institutional reform suggestions.The thesis is divided into six chapters:The first chapter is an introduction. It focuses on the theoretical and researchsignificance of the thesis, and describes research ideas, the main content and theresearch methods briefly.The second chapter is the theoretical part. The thesis arranges the concepts aboutthe tourism, tourism economy, tourism area, geographic coordinate system tourism,regional tourism, tourism economy and coordination of regional tourism economicdevelopment, from the perspective of the geography, regional economics, newinstitutional economics, ecology, analyzing of the theoretical basis of coordination ofregional tourism economic development. At the end of the chapter, it defined thetourism brand sharing region, and clarified its meaning, regional characteristics andregional types.The third chapter analyses section of the general theory. It describes theimbalance characteristic from the regional tourism economic development efficiency,development status, benefits and responsibilities, external support, and summarizedthe spatial structure model, so it can analysis the general mechanism that which leads to, focusing on the mechanism of institutional factors on its impacts.The fourth chapter is the key theoretical analysis part. It analyzes tourismeconomy coordinated development to tourism brand shared region, from the newinstitutional economics angle, including of the property right attribute, externalities,transaction costs about this area. Based on the above, analyzing the regionalcompletion by means of coordination game model. Through literature analysis, itcould summarize the model of the existing system to provide reference for thefollowing system improvement.The fifth chapter is a part of the empirical research. For Changbai Mountaintourist area, it has carried on the brief analysis and evaluation.，and stating its regionalcharacteristics and brand value about it. Using econometric analysis method to judgedifferences of the time, and the space for the economic development of regionaltourism; analyzing the cause within the system differences, as well as the existingproblems in the current system.The sixth chapter: as the empirical research part. In the fifth chapter, it putsforward the problems of the Changbai Mountain area for the tourism economicdevelopment, under the existing institutional arrangement. In the framework ofindependent governance theory, building the Changbai Mountain area tourismeconomic development of the basic model, and proposing the correspondingautonomous governance mechanism, including diversified managements, balancedinterests and the conflict coordinated.