Research On The Methods Of Isomorphism Design In Clothing Advertising Graphic

With economic development, the competition of the enterprises becoming fierce, demand for creative advertising is increasing. The successful advertising inseparable from excellence advertising creative,and effective advertising creative will bring tremendous results. In addition to economic goals can be reached outside of advertising will increase the social effects of advertising. Creative advertising creative design method as one of the topics to be valued by contemporary designers .Around the meaning of this reality, the study choosing the clothes print ad as the research vector,trying to find and tap new advertising design techniques ,is to achieve the upgrading of clothing ideas.There is a striking expression in Advertising creative: Isomorphism. This paper attempts to apply isomorphism to the creative of clothing advertising.In this paper, the framework is divided into six parts:ChapterⅠ:Introduction to the papers described the research background,purpose and significance, research methodology mainly, and indicated the necessity and innovation of writing this paper.ChapterⅡ: Discuss the concept of the original source of Isomorphism, the connotation,meaning and four Manifestations in the graphic design.and pointed out that the content of Isomorphism Design isGraphic design and the meaning conveyed by graphics .ChapterⅢ: Based on the the analysis in Chapter II about the content of Isomorphism Design, Major study in this chapter graphic image and the source of the meaning conveyed by graphic image in the Clothing Print Ads. The main graphic image in the Clothing Print Ads are: the brand logo, characters, clothing, and others. The source of the meaning conveyed by graphics in Clothing Print Ads according to the differentselling points mainly in the following categories: Clothing brand as A chief selling point, Clothing Features as A chief selling point, Product Promotions as A chief selling point.In the last section of this chapter demonstrated that the meaning of Isomorphism Design in Clothing Advertising Graphics design.Chapter IV: This chapter is the focus of thesis. First discussed the the basis for thinking of Isomorphism Design in Clothing Print Ads : Lenovo and imagination. Second, Systematically described three steps about Isomorphism Design in Clothing Print Ads. At last, discuss the the specific design methods of form Isomorphism Design,meaning Isomorphism Design and form and meaning Isomorphism Design.Chapter V: This chapter is part of the case. Taking jeans graphical advertising as a case makes isomorphic designe ,and taking methodology for the guidance makes a series of cases of creation;Chapter VI: The paper is summary and description of the follow-up study, but also trying to find some problems and put forward thinking。This paper summed the step and the means of the Isomorphism Design in the Clothing Print Ads by reseaching the method of Isomorphism design in in the Clothing Print Ads.It is valuable for raising the level of graphicsof Clothing advertising creative,vividly manifestating the clothing brand's personality and product characteristics,attracting the eye to achieve deep levels of communication with the consumer,producing good advertising effect.