| This article explores the designs and styles of graphic advertisements of famous international sports brands in China, with the purpose of bridging the gap in graphic advertisement design between domestic and overseas sports brands, and providing theoretical support and practical reference for the corporations and organizations dealing with sports advertising projects.It first sums up three categories of graphic advertisement among sports brands -poster, outdoor advertisement and print advertisement, and three approaches famous international sports brands adopt - brand spokesperson, creativity from products and creativity from minds.Then it further expounds the styles and features of these famous brands via the analysis of the three developing phases of them in graphic advertisement design. With questionnaire and relevant analysis, it is concluded that graphic design and style has a huge impact on actual sale.Based on authoritative data, this article explicates the status and the achievements that the famous international sports brands have attained, and provides seven specific solutions that Chinese sports brands can refer to. |
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