Talent-based Tourism Demand Research Under The Higher Education Reform

In recent years, with the rapid development of the tourism industry, China's tourism boom of higher education have also developed。China's Tourism Higher Education in the tourism professionals, in particular, the main train middle and senior managerial personnel who shoulder the existing system of theoretical knowledge training and abundant practical experience in the task of tourism personnel at all levels。Talent and rejuvenating, tourism, power objectives proposed, the success of the 2008 Beijing Olympic Games, held, and the upcoming 2010 Shanghai World Expo have made the status of China's tourism industry would be enhanced and also makes tourism, tourism generated a greater demand for qualified personnel。While the colleges and universities of China's Tourism continuous enrollment every year with new students, but according to statistics, China's tourism market is the kind of talent in short supply situation。Is tourism a professional after graduation where to go in tourism enterprises exactly what kind of talent, tourism institutions of higher learning in the training model of talent there is any problem that has led to a culture of students "unqualified。" This article is based on three considerations to conduct research。The inevitable development of the times a new situation, that the tourism industry to propagate out of higher education, especially in tourism。Only tourism higher education always pay attention to the changes in the market research market needs, talents, cultivate high-quality graduates, such travel is qualified higher education, but also have long-term survival of the capital。Since tourism is a higher education comes from tourism, then tourism should return to the reform of higher education among the tourism industry。Tourism higher education to train human resources for tourism services, then the tourism industry and what kind of talent, the ability of talent What are the requirements, and this is our travel time in the reform of higher education need to recognize and address the key。This total is divided into five parts: first, first introduced the tourism industry and tourism development of higher education, mainly to clarify the rapid development of the tourism industry of higher education they need to travel to provide more travel professionals。Second, the market demand for travel professionals and tourism relations between higher education to do, has already covered, their mutual relationship between infiltration and interact。Third, through the design of three questionnaires, from tourism enterprises, tourism and tourism students in colleges and universities to investigate the three aspects of higher education and tourism in the current problems and shortcomings, in order to travel a new round of reform of higher education provide direction。Fourth, due to late start of China's Tourism Higher Education, higher education, compared with foreign tourist there are many immature areas。By the United States and Switzerland, two of the World Tourism higher education in developed countries to the reform experiences, draw on our tourism reform of higher education has been a useful reference and learning what to do。Fifth, that is, from all aspects of travel to China to conduct a new reform of higher education。Finally, government support and policies to encourage tourism and so this time the reform of higher education to provide safeguards。...