The Use Of Informatization Tools To Enhance The Core Competitiveness Of Manufacturing Enterprises Study

In 21 century, information technology developed rapidly, which caused a new technology revolution. The development of information technology not only has built the rising electronic equipment manufacturing, but also has infiltrated and radiated to the traditional manufacturing. Information technology has made the traditional manufacturing's profound changes happened, such as the area of machine, metallurgy, chemical Industry and textile. So, informatization has become another developing trend of the present manufacturing. Fundamentally speaking, the competitiveness of modern manufacturing enterprises is on the core competitiveness of enterprises, but not only on scale and price. The essence of competitiveness is who can win the continued leading strength, which requires the enterprises to improve the core competitiveness, and this will be the root of success in the long run.In modern society, the global economy competition becomes more and more intense, the products renewal and design manufacture period is shorter and shorter, and the customer orientation production mode has formed, all these require the manufacturing enterprises to take the new product development, new production mode and new sales mode, so as to respond the market's demands and to cater to the manufacture parterners'needs. Facing the information revolution, a so serious challenge, the report of the 16th Congress of the Communist Party of china put forward a strategy of manufacturing industry's informatization development that using informatization to drive industrialization, using industrialization to accelerate informatization, it pointed out that using information technology to reform and promote traditional industry, then enhance the core competitiveness of manufacturing enterprises.The development of Chinese manufacturing's informatization experienced the following stages: the informatization of products design, the informatization of produce process, the informatization of business management and the informatization of marketing. Nowadays, manufacturing's informatization has produced some effects, but there are also some problems exist in it. For example, enterprises informatization's strategy orientation are unclear and their unified plans are short, there are conflicts between enterprises'strategies and their culture and informatization, the organization of the enterprises and the profession process are unreasonable, informatization's applied area is narrow, talent of the informatization is short, the investment of the informatization is not enough and so on.Using information technology tools can enhance the manufacturing enterprises'core competitiveness. Using information technology tools to enhance the core competitiveness of manufacturing enterprises focus on following aspects during the course of the information construction: making strategies of the enterprises informatization, cultivating the enterprises culture which are suitable to informatization, building structure adapted to informatization, setting up software and hardware platform based on the informatization, implementing the informatization reform in the key links and integrating the inside and outside resources based on informatization. During the course of informatization reform in the key links, manufacturing enterprises must promote many things, such as products informatization, design process informatization, produce process informatization, management informatization and marketing informatization, which will help the enterprises to improve the additional value of the products, to accelerate the products development, to shorten the products development period, to raise the productivity, to cut the cost, to extend enterprises'brand influence and to improve the marketing possession rate.