Core Competitiveness Oriented Xinwen Mining Group Enterprise Cultural Research

Under the background of economic globalization, the enterprise culture is unique in the process of constructing the core competitiveness of an enterprise. As invisible wealth excellent enterprise culture is playing a more and more significant role in the development of enterprise. This paper aims to study the relationship between the enterprise culture of Xinwen mining group and the competitiveness of enterprise to construct enterprise culture which is based on the core competitive of the enterprise. As a large state-owned coal production enterprise Xinwen mining group developed in complex internal and external environment in the long-term. From the early modern enterprise of extensive development to fine development, based on the principle of sustainable development, the group paid attention on the construction of enterprise culture to cultivate enterprise core competitiveness. The first chapter mentions the theory. Through the analysis of external social culture, community culture environment and the enterprise internal culture, the second chapter matches the enterprise culture elements of Xinwen mining group based on the "7S" model of the seven elements involved, and analyzes the practical management of corporate culture. In chapter three the relationship between Xinwen mining group enterprise core competitive power and enterprise culture is analyzed using analytic hierarchy process (AHP), and from the aspect of core competitiveness of enterprises cultural manifestations and enterprise culture on the core competitiveness of the mechanism, the significant meanings of construction of enterprise culture is further clarified. Finally, the article analyses the construction of Xinwen mining group enterprise's culture from the perspective of the core competitiveness of enterprises, and forms the managerial ideas of coal enterprise culture.