Cyber Marketing Strategy Research Of Holiland Company

A good marketing strategy is the key to the development of an enterprise. Marketing strategies is the important issue about the business survival. An enterprise has to master the modern marketing strategies and apply them for its surviving in the fierce market competition. With the rapid development in the contemporary, the revolution of Information Technology has been sweeping the world. It can not be neglected by the enterprise that the use of Internet marketing combined with traditional marketing to make mutual promotion.Baking industry is booming in China nowadays, with the changing in the Chinese people's eating habits and increasing in the international exchanges. Baking food (including bread, pastry, biscuit) market keeps high increasing. Even the growth rate of Baking's market exceeded the food industry's average growth rate. In recent years, foreign enterprises increase their investment about the Chinese market. The joint ventures and wholly-owned developed rapidly. How to determine a good marketing strategy, how to seize the Internet marketing, how to use the marketing tools to enhance the core competitiveness of enterprises, how to further expand the enterprise scale, how the first to occupy China's domestic baking markets, and maintain the improvement of economies of scale, are the challenges and opportunities for the domestic baking industry.Holiland Company is one of the China's leading companies in the baking industry. This paper consists of five chapters. By using the network marketing theory, this article focuses on the research of the Holiland Company's network marketing strategy. In Chapter 1, it introduces the research background, purpose and significance of topics. Meanwhile, it shows the research methods and the structure of thesis paper. Chapter 2, it introduces the main network marketing theory, summarizes the status and the research of network marketing at home and abroad, analysis of network marketing stage, steps, characteristics and advantages. In Chapter 3, the article introduces the background of the Holiland Company, analyzes the status of the baking industry, industry characteristics and status of network marketing. Chapter 4, it analyzes the micro and macro environment about the Holiland Company to identify the advantages and disadvantages of the company in network marketing. At the same time, it analyzes the Hollyland's target market. In Chapter 5, the article analyzes the network marketing strategies of Holiland Company on the traditional marketing strategy (4Ps) theory framework. It includes the four parts, such as internet product strategy, network pricing strategy, network distribution channel strategy and network promotions strategy.The article analyzed the company's network marketing status quo and the problems, researched its network marketing strategies. Combining with Holiland Company's actual situation, drawing on a number of successful experiences in network marketing, the article put forward some corresponding countermeasures and measures, evaluation its marketing performance. This writing is used to provide some meaningful insights about the network marketing for the development of baking industry.