Analysis On Cyber Marketing Approaches Of Company A

Cyber marketing is developing concept, which is been studying by companies. What the relationship between cyber marketing and traditional one? How do we take use of the advantage of cyber marketing? When do we use which kinds of measures? These problems are confusing us. Hence, the document will try to analyze the case and get an initial solution for them.Company A in the case started a cyber marketing campaign. In a series of marketing activities, Company A tried some cyber marketing approaches. However, Company A run it without a complete cyber marketing methodology in strategy level. As a result, they did not boom the business on the approaches. We try to analyze the problems company A facing on a strategy stand. By researching the difference between traditional and cyber marketing, introducing a complete methods set and know-how, and advising regarding the case, we introduce a practical measure.It includes 6 segments:SegmentⅠis introduces the research purpose and the outline of the thesis.SegmentⅡintroduce the case. A series of marketing activities will be described in details.SegmentⅢpinpoint the problems happened in company A and suggest how to analyze them. All the efforts be concentrate on the cyber marketing methods.SegmentⅣcollect the existed theories and practices on cyber marketing, borrow the 7 phases theory and summarize the approaches of software products.SegmentⅤresearch the possibility, with assuming Company A start to use the above thinking.SegmentⅥget a conclusion. More new cyber marketing methods will be introduced in coming days. They will bring a lot of changes in theory, strategy and methodology.With the globalization of companies, all sizes of enterprises will be forced to connect to internet. Companies have to notice the development of cyber marketing. We wish the thesis can contribute a little bit for the topic.