Study On Development And Marketing Of CMT Coal Business

In recent years, the global economic growth, oil and gas prices, European countries have to import substitution local coal, coal prices raising gradually, the international price such as Australia in BJ spot price over the past one year (2006, November November 2007) rose 88%. As prices raise considerably, international coal enterprise performance dramatically, the boom of industry continued to rise.Coal is one of the worlds most widely distributed and reserves of conventional energy, is also the cheapest energy. At present, the coal recoverable reserves is about more than 9,800 tons, according to the current global production capacity, the coal resources exploitation, and is 190 years recoverable oil, gas, about 40 years is about 60 years mining. In the world, according to the same calorie burning gas, petroleum, the operation cost of coal burning power is usually 2-3 times. Coal is always within the scope of the main energy, according to the statistics, the BP statistical overview of coal production in 2006 for the world,62 million tons of total energy consumption tc once.As a kind of economy of coal resources with certain competitive power, energy and other resources, a coal resource has irreplaceable position. Along with the global demand for electricity and the growth of the industry development, the global demand for coal, particularly Asia coal demand growth will remain. Coal is China's basic energy. In recent years, under the high-speed development of the national economy, China coal production and consumption quantity presents the fast growth momentum.Coal industry market concentration lower, currently in integrating phase.China is rich Pin You coal, gas, the country, this one characteristic decided in the coal consumption of energy production and one-time dominant and long-term won't change. China coal reserves of coal reserves of the world, and the world's third-biggest 11.67%. China is the world's first coal power, coal production social-fixed-asset accounted for more than 35% of the world. China is the largest country in the world in coal consumption; coal has been our main energy and important raw materials, production and consumption of energy in the first half of coal always above.China is the world's largest producer of coal, and the biggest consumer of coal. In 2004 to 2006, China's coal production compound annual growth rate of 10.3%,2006, the first half of 2007 China coal output 23.8 10.82 million tons and respectively. By coal import and export tariff, domestic demand and coal renminbi appreciation, China is expected to affect the certain period of coal exports and imports further reduce further increases. In recent years, China's coastal provinces of coal demand have been greatly. But our country about 90% of coal resources, the production capacity lie in the north and west regions. The coal consumption structure and key industries to increasingly diversified. China's coal consumption structure diverse, long-term since electric power, metallurgy, chemical industry and building materials industry is four major coal consumption industries, coal consumption accounts for about four industry about 70% of the total consumption of electricity industry, coal consumption (coal) accounts for 50% of total consumption. According to statistics,2006 in China coal consumption amount in the proportion of each industry respectively:power, building materials, steel 52.6% 14.7%, chemical and other 17.3% 5.7% 9.7%. From the power plant, steel industry, the capacity increment release still very strong demand, Change the oil and coal gasification, the development of coal demand structure, will produce strategic impact. Along with the development of national economy, the domestic market in the future of coal for a long time still exist large demand space.Based on the market, China coal and coal market analysis, thus to merchants Qingdao pier development on coal business internal and external analysis, mainly through the potter five competitive forces model and the analysis method of SWOT analysis. Finally the grey prediction theory of Qingdao pier under the future coal portfolio investment, and finally puts forward some predict the development of Qingdao pier coal business advice.