Maketing Strategies Research Of LZ Real Estate Company A Project

With the rapid development of economy of our country, the market of the real estate moves towards the standard day by day. The competition between enterprises of the real estate is added too fiercely. The importance of the marketing of the real estate becomes more obvious too art this moment. Enterprise for trying to achieve develop and raise market competitive power.The research purpose of this thesis is in order to be probed in the course of enterprise development one, How to use the theory about the marketing to come to make the marketing tactics of the enterprise and promote the market competitiveness of the enterprise. How about make the benefit of company maximize and sell more buildings, then to gain the goals that the real estate developer pursues.According to the need of A project of LZ company, on the basis of the market marketing theory, the paper analyzes the external environment which LZ Company faces, and studies present situation and the Nanchang real estate market, and analyzes the opportunity and threat of LZ company using the SWOT analysis, then analyzes company's the strength and weakness. In view of the A project goal market characteristic, unifying the analysis to the real estate marketing development phase and the marketing pattern, the article formulates the market marketing strategy for A project of LZ Company, and proposes the implementation and the control measure of its market marketing strategy.I hope the findings of this paper has the certain actual reference significance to LZ company and the similar enterprise.