The Research Of Orient For Logistics Development Orientation And Implementation

Orient International Logistics as a logistics industry leading companies, the industry pioneer, large state-owned background, the local policy beneficiaries, strong financial strength, but did not develop into a logistics industry leader, for many reasons, but no a suitable strategy for the development of their own characteristics, this situation is caused by the most direct cause. (herein and after called "ORIENT").Firstly,this article describes the course of the study will be used to some of the theories and methods, such as PEST analysis and SWOT analysis, Porter theory, core competence, as well as the scientific theories and methods and feasibility.Secondly, through the Orient International Logistics Group status and analysis of existing problems, discusses the reasons for these problems.Third, trends, prospects for the development of the two international logistics industry environment in which the group, while the use of SWOT analysis, analysis of the Orient's strengths, weaknesses, opportunities and threats. On this basis, the opportunity to establish an advantage (SO) strategy, which relies on state-owned background, freight forwarders as the core, the development derived from the freight forwarding warehouse, fleet, delivery of support services, to build the core competitiveness of enterprise strategic goals.Finally, the implementation of the strategic objectives of the specific measures, as well as the impact of the strategy of enterprises.