The Developing Strategy Analysis Of Sitc Logistics Shanghai Branch

Following China entering into WTO, the modern logistics has rapidly developed and affected every category of national economy.The 15^th 5-year plan made the modern logistics new service trade to be developed emphaticly,and made the 5-year development plan of logistics, that's the sign of full startup of China modern logistics.Facing the opportunity and challenge , as the traditional carrier-SITC set up SITC logistics company and apply the change from carrier to logistics management.This article firstly introduce the basic information of SITC logistics company, including background.organization.covering work and the major problems for the momenta From the aspect of shipping agency, forwarding and logistics, the article introduce the market environment in shanghai firstly, and how to make sure the development strategy of shipping agency.forwarding and logistics by the theory of core-competition.SWOT.TOWS.PEST analysis, etc to make use of the opportunity, avoid the threat.It is the conclusion that the strategy of shipping agency is WT strategy; the strategy of forwarding is ST strategy; the strategy of logistics is SO strategy.,From the information of SITC logistics company, using the theory concerned, the article make the development strategy of shipping agency, forwarding and logistics.