City Marketing Perspective

Today's world, the trend of economic globalization continue to strengthen, scarcity of resources and opportunities and challenges of the situation lead to urban competitiveness between. Therefore, the city marketing, city image, as the industrial economy to enhance city competitiveness, the development of the city's economic engine started by the relevant departments of the attention. Construction of a city's image is the carrier of city marketing, urban marketing is good or bad directly affects the image of superiority and inferiority of the city. Good image of the city can contribute to urban marketing, urban marketing and optimization is also conducive to urban image construction. Today, the importance of urban image for each city, and even countries are self-evident.Currently global sports industry output over 7000 billion. Sports industrial economy is a fitness leisure, competition performance, sporting goods manufacture and sales mainly comprehensive industrial chain. Sports is people life indispensable part, while sports industry in economic development also play pivotal role. Internationally, through development sports industry organizing boutique sports events to sports as leading driven urban economy development, build urban card case abound which organize top tournament became global urban managers shaping city image choice for. If NBA Houston Rockets home-"Basketball City" Houston to organize F1 race known Monaco Monte Carlo and to football known Manchester, Liverpool etc.Present, central very seriously cross cooperation and Economic Zone development. Jinjiang City at Economic Zone core zone and to sports manufacturing-pillar based industries. Innovation and upgrade Jinjiang sports city image and actively guide Jinjiang Sports Industry faster development, better build China sports cities further Jinjiang sports urban development seek new development path, makes Jinjiang sports urban development in abroad certain influence. From city marketing perspective, how Jinjiang Sports city image Constructing Strategy crucial. This paper abroad marketing, city image, sports Industry Development start to management, Marketing, regional economics, industry economics basic Theory, adopt system analysis, expert interview, questionnaire, data statistical analysis other research methods, stand city marketing perspective, based Jinjiang development sports industry, build sports cities positioning, first Jinjiang Sports urban development basic analysis, on Jinjiang sports cities marketing environment PEST and Jinjiang sports urban image surveys Analysis, then based marketing management SWOT-CLPV model Jinjiang Sports city diagnosis analysis quantitative and qualitative analysis summarized problems. Finally, according summarize main problems combining relevant cases, on Jinjiang sports city image Comprehensive Constructing Strategy.