| This paper JiShou city rural sports tourism for the study, using literature study,expert interview, questionnaire method, in full control based on the results of theprevious studies, to JiShou City rural sports tourism development present situation, therestricting factors and main existing problems, the paper discusses the lists the series ofreasonable development JiShou City rural sports tourism countermeasures.The paperdetailed research content as follows:(1) The rural sports tourism development this theory basis, according to the touristto daily life and the way of tourism demand discusses tourists demand theory; Thetourist market and product consumption according to the travel marketing theory toanalysis; In resource utilization, the product development, the traditional culture, thecombined with the development of economy, the current interests and long-terminterests and to follow the sustainable development theory.(2) This article mainly from the economic value and social and cultural valueJiShou City two aspects of rural sports tourism analysis of value. Economic value ismainly including rural development of sports tourism to the rural economy, relevantindustry, rural industry structure, all levels of government income, rural urbanization,and other aspects of the role; Social and cultural value is mainly including ruraldevelopment of sports tourism on people’s physical health and quality of life, thefarmers market consciousness, renew ideas, rural landscape and the protection of theecological environment, the country’s foreign exchange and interaction between urbanand rural areas, inherit and develop the traditional culture of the role of the researchpaper.(3) JiShou City rural sports tourism development present situation analysis, as thispaper point of research. First JiShou City brand construction promoted the developmentof rural sports tourism, JiShou City tourism administration is trying to make tourismbrand and the rational development and utilization of tourism resources, this JiShouCity rural sports tourism development to provide policy support. Next to JiShou Cityrural sports tourism resources and its products have the status quo, the existingresources, mainly From the sports tourism resources and humane sports tourismresources of present condition analysis, and the development of tourist attractions ofGuiZong products. And objectively analyzes the present rural sports tourismdevelopment JiShou City appeared in the process of problem, main performance for asingle type of product, and the experience is not strong; Tourism product feature notsignificant, attraction is small; Publicity; Marketing consciousness is not strong, themarketing method behind; Lack of rural area to the sports travel market planning andintegrated marketing strategy; Management and operation of the system itself. (4) According to the content of research in this paper from JiShou city rural sportstourism development restriction factors, including the JiShou city tourism industrydevelopment policy, rural economic development level, in the countryside, socialculture, and rural sports tourism service quality, rural sports tourism management, ruralsports tourism infrastructure is restricted JiShou city rural sports tourism developmentof main factors.(5) In the front part of the results of the study, puts forward the sound and perfectrural sports tourism policy laws and regulations, suitable for the development of therural market demand of sports tourism products, perfect rural sports tourisminfrastructure construction, strengthen rural sports tourism professional talents,strengthening the training of rural sports tourism management, strengthen rural sportstourism ecological environment construction and related countermeasures. |
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