The Research On The Original Design Of Contemporary Chinese Furniture

The high speed development of Chinese furniture industry is following the whole world industry restructure and the whole world financial crisis's eruption, under the present market environment, our country furniture upgrading of industries has been imminent, the promotion product's design level, specially the original design, will become the difficult problem which the enterprise cannot but face. "The original design" is "the design" develops the present stage quite new task. The design innovation will become the impetus enterprise innovation the important power, but the original design is the innovation core, because in the future, the design originality must bring to the enough attention, how regarding to promote the Chinese Furniture Enterprise's core competitiveness research through the original design to propose the program promptly.The Chinese furniture original design was still at the initial stage at present, its present situation and the development are two inalienable subjects, but must understand that these two spots, first want the deep research furniture original planning board. At present, the Chinese furniture industry in aspects and so on macroeconomic environment and present situation faces the upgrading of industries, the global competition to intensify, the market environment confusion as well as to lack questions and so on original design. In the microscopic aspect, through to different development model's typical original planning board's investigation and study, the depth interview and the questionnaire survey on the spot, analyzes these to have the typical representative original planning board three kind of development present situation (to design work room, miniature design furniture enterprise and large-scale furniture enterprise), thus to inquire about that the original design development path provides the fact basis. Induces the original design through the SWOT analytic method the superiority, the inferiority, the opportunity and challenges four aspects the present situations, and their overlapping union, proposed the furniture design should display the traditional culture superiority, studies the overseas advanced experience, the change idea, the display enterprise to designs the education the promoter action, enhances the enterprise research and development and enhancement resistance risk ability, gets down holds the opportunity, faces directly the challenge, uses own superiority condition fully, enhances strong points and avoids weaknesses the basic policy, then discussed has affected the Chinese original design development historical culture aspect factors and so on environment, realistic market environment, designer's influence, furniture enterprise decision-making and government association function. Through the summary overseas furniture design developed country's characteristic, we should study and profit from Japan's production pattern, Italy's design tradition, Germany's design idea and US's brand strategy, and unifies our country national condition, acts as circumstances permit, to discover suits our country's furniture design development path. Through various analysis and the discussion, pointed out that the Chinese furniture original design development must supports by enterprise's own transformation and the government primarily, promotes own idea from the furniture designer to obtain, to strengthen the intellectual property rights protection legislation and profession association's aspect and so on function measures, auxiliary designs the education community strength unions and so on impetus, joint effort then to promote the Chinese furniture original design the health and the sustainable development.