Study On The Development Of Agritourism Product In Suburban Area

Relied on agricultural eco-environment, farming activities, agriculture cultural landscape, inhabitation and traditional customs, agritourism is a kind of tourism activity that takes place in rural district.Tourist from the adjacent city is the major source of suburban agritourism. Agritourism plays an important role in the construction of the new socialism, especially in the promotion of farmer's income, the quality of society and the environment.The key to the development of agritourism is its product. In suburban area,the tourism product must be influenced by its distance to the city, the level of consumption and the tourist's fancies. Based on the local environment, we must discover the local culture to design characteristic agritourism products.We analyze and discuss some questions such as the concept, trendency, structure, basic characteristic, and the classification of agritourism. In this paper, the author thinks basing the actual state on the development in product of agritourism is linked with agriculture and tourism.The case study is from Zhuzhou Xianyuling, Analysing the actual state and the problems, and with the theories of landscape ecology and life-cycle of tourism product, economic, psychology, The author makes lots of investigation in local district and citizen, Considering the tourist's behavior and consititution, using mathematics model in measuring the product, and puts forward the major products of landscape and agriculture development and confirms that the tourism products must be composed in certain subdivision.The author thinks it is important to strengthen the characteristics of agriculture and the environmental benefits of agritourism, to extend the linkage between agriculture and agritourism. We must adjust measures to local conditions, to divide or cooperate the work. We must pay more attention to the products that are in leisure, experience and new products.It is suggested that it is important to urge the local dweller to participate agritourism in widely ways adopting marketing strategy. The characteristics and life-cycle of products, specialty of tourism market, and the combination of different tourist products should be taken into account in order to get hold of effective management. Some suggestion on exploitation of tourism products and management of agritourism were put forward in this paper.