Research On The Development Of Agritourism In Ningxia From The Perspective Of Experience Economy

Experience economy is a kind of to meet people's emotional needs as the goal of economic form.Based on the background of experience economy era,as the theoretical basis of research on the theory of experience economy,in order to satisfy the demands of increasingly change tourists as the breakthrough point,analyses the basic theory of experience economy,experience economy of the meaning of agritourism development.Agritourism development in Ningxia as the object,reveal the agritourism in the perspective of experience economy development potential is huge.As a traditional agricultural region,Ningxia agricultural resources advantage,the development of agritourism conditions advantageous.Agritourism is in the midst of the vigorous development of the early stage,transformation and upgrading of quality development and become the urgent need of proposition,this study introduces the theory of experience economy to practice to the development of agritourism in Ningxia,in order to promote the development of agriculture prosperity.This paper objectively analyzed in the perspective of experience economy the existing problems in the development of leisure farm in Ningxia and the insufficiency.Summarized the basic experience of the development of agritourism,focusing on the perspective of experience economy of Ningxia agritourism development has carried on the overall design product design,leisure experience,puts forward the agritourism in Ningxia in the perspective of experience economy development countermeasures and Suggestions.This study based on the current situation of agritourism in Ningxia,in the perspective of experience economy of Ningxia has carried on the experience to build agritourism,agritourism project for the further development and design,will experience elements through every link of the development of agritourism and the whole industry chain,tourist consumers get good experience and good experience at the same time,let the operators gain good economic benefits,the government to get rich,rural ecology and protect local customs,regional culture,such as social,economic and cultural ecological benefits.In view of the agritourism development,put forward refining experience theme,establish image position;Build experience atmosphere,improve the scene facilities;Carry out the experiential service,experience marketing;development promote agritourism culture connotation,folk customs resources.Development souvenirs enhanced with a series countermeasures such as experience,in order to give guidance to the development of agritourism in Ningxia area,ensure to realize the sustainable development of agritourism in Ningxia.