Study On Agritourism Development Of Si Shui County

The rural tourism is a tourism form which has developed in the past few years, taking th e field as the space and the characteristics of the rural life behavior.. Great success has been ac hieved in the process of rapid development in recent years, the development of rural tourism n ot only to promote the development of rural economy, also improve the people’s love for coun try life in another aspect, the rural environmental protection and so on. Rural tourism to the co untry to understand the village customs, watch the local green plants and flowers and grass, in to the mountains to experience high mountain and flowing water and flowers, visitors can out of the noisy urban environment, to experience nature and elegant environment. The author of t he Surabaya County of Shandong rural tourism is very understanding. Surabaya County, as th e agricultural county of Shandong, has the fine rural tourism resources, the surrounding scenic spot is suitable for the development of rural tourism.Firstly the development of rural tourism research background and research significance were described. And the domestic and foreign scholars in the field of rural tourism development results were studied, obtained in the field of academic research progress and a lot to promote the success of the tourism industry development experience. The summary definition put forward by famous scholars both at home and abroad in the rural tourism,coupled with their understanding and innovation. After and mentor of repeated discussion, put forward the own for the definition of rural tourism. This paper discusses the theory of rural tourism development, and combines the various theories and the development of rural tourism,and draws the relevant theory in the development of rural tourism application areas..Respectively in the three aspects of location and transportation, historical and cultural connotation and related industrial base introduced the present situation of the rural tourism in Shandong Sishui County, Sishui county rural tourism resources were analyzed by using analytic hierarchy process(AHP), Sishui County Rural Tourism evaluation model was constructed, Sishui County Township village tourism development and existing problems are obtained: late start, small scale, tourism product is single, lack of product level, weak supporting services, service level is not high. Reference in Yinan County, Shandong Province Sishui County as comparison, puts forward a Sishui County Rural Tourism Development Model of reference: beautify the environment "ecosystem" mode, the depth of excavation culture connotation of "cultural ecology" model reference, landscape driven "landscapetourism" model, combined with the current status of the development proposed the Sishui County Rural Tourism Development Strategy and brand strategy; summarizes the full text,points out the shortcomings and needs to be corrected.