A Study Of Luo Chuan Apple Industry From Agricultural Sociology Perspective

In the beginning of Luo Chuan Apple Industry, the apple sold very well owning to the situation that supply was less than demand and the low requirements of the customs. However, with the increasing of the planting area and the amount of output of the apple, the selling met crisis.In order to solve the selling problem, people stated to focusing on improving the quality of the apple. Under these circumstances, the bagging technology was spread in Luo Chuan. Though apples'quality was improved by using bagging technology, it was still hard to meet customs'higher demand. For improving the quality of the apples, human factors was continually exerted by farmers, these factors include increasing the frequency of pesticide spraying, using the reflective film, even turn the apples and pick up the leaves. The prime cost of the apple increased a lot because the planting process added more human efforts, but the price of the apple just increased a little. There might be high price apple, but because the requirement for apples are to harsh, for most farmers selling a good price was still a wish. The analysis of Luo Chuan Apple Industry is under such background that Luo Chuan Apple facing the problems of increasing the output but decreasing the income. This essay selects agricultural sociology perspective since Chinese agricultural sociology is mainly discuss the question that why it is hard for farmers to increase their incomes in practice.This essay contains six chapters. The first introduction chapter includes the research background, the purposes and the value of the research, literary review, the research process etc. Chapter two is a discussion of the implied definitions, such as agricultural sociology, agriculture's features and multi-functions, etc. Chapter three explores the present situation of Luo Chuan Apple Industry. First, it analyses the progress it has made; Second, it analyses the present problems in the development. Chapter four analyses the factors which influence the industrialization of Luo Chuan Apple. Chapter five is the measures to the Luo Chuan Apple industrialization, i.e. changing the development routine and focusing on the multi-functions of apple industry to promote the Luo Chuan Apple industrialization. Spread the apple production standard to ensure the construction of Luo Chuan Apple industry. Build up the apple insurance system to perfect the industrial system. Combine the production, supply, selling with processing to perfect the industrial system. Try to build family farm to elevate to degree of industrialization. And use the scientific concept of development to direct the industrialization of Luo Chuan Apple. Chapter six is the conclusion.In a whole, the present situation of Luo Chuan Apple industry is a combination of progress and inadequate, and the progress is in the dominate position. More attention should be paid on the new problem.