Study On China’s Apple Export And Related Inlfuencing Factors

China is the largest apple producer in the world, and the annual production is about3million tonswhich equals nearly half of the world’s production. Apple is China’s largest horticultural product, thetotal exports of the main products-fresh apple and concentrated apple juice-reach approximately$150million. However, due to the problems of the industry, as well as the fierce competition of theinternational market, a lot of efforts should be made for China to prosper the international market andbecome one of the strongest competitors.This article consists of seven parts. In the first two parts, the author introduces the purpose of thisarticle and researches done by scholars both in and out of China. Then in the third part of the article, bycomparing China’s export markets and the world’s main import markets, we can get a clear view of thetrade pattern of China’s apple. The world market shares of fresh apple and concentrated apple juice are20%and40%respectively, the main export markets of China’s fresh apple are Asia and Russia whilemost of the importers are western countries, China’s fresh apple exported mainly entered the low-endmarkets and a very small portion entered the high-end markets; as the largest producer of concentratedapple juice, China’s holds a market position that not in parallel of its huge production. In the followingtwo chapters, the influencing factors are analyzed by mean of macro model and the field research results.Results show that the importing country’s economic development, branding, internationalcommunication and free trade agreement can improve the exports of apple products; acceleration ofinternational trade barriers, bumper harvest of competitors, the increase of domestic cost of productionand market disorders are factors that hinder China’s apple exports. Chapter6introduces the experiencesof the development of apple industry in New Zealand and Japan. Then in the last chapter, some policyrecommendations to improve apple industry are put forward: due attention should be paid to thedevelopment of industry associations, establish early warning mechanism of export information, releaseconcentrated apple juice futures, improve farmers’ knowledge and skills, develop farmers’ cooperativeorganizations, seek appropriate model of cooperation of enterprises and farmers, increasing governmentsupport.