Anyang Antique Bronze Packaging Innovation Research

Packaging is not a product of modern society. As in the initial human life as well as production activities, the activities of the packaging has been exiting. But the meaning of the packaging is too narrow at that time, wrapped and containers are sufficient to summarize it looks. Different countries in the world have different understanding of the packaging. Summary of people’s understanding of the packaging in common are:packaging is for promotion and transportation, the focus on the promotion and transport methods is different. Different perceptions and views on the packaging, packaging innovation, packaging theoretical innovation lay the fundamental base for the continuous development.Firstly, on the basis of previous research results, history of development and basic theory of the packaging has been reviewed. Brand packaging is defined as the needs of market competition through analysis of existing packing theory and packaging status, The creation of the brand and innovative packaging need to be solved. Brand packaging has long been presented in ancient China. Modern packaging is also less changes due to the economic depression and social turmoil, Contemporary China has developed to be the world’s third-largest packaging country, marching forward to world packaging power country. People are paying more and more attention to the packaging brand. Brand awareness can not be updated with times, product didn’t changes with times and situation,which are the root causes that hinder its development. Brand imperfect development leads to the less brand development on a strategic height, which reflected on few well-known international brands. The development of packaging industry will promote the development of the tourism consumer goods and tourist souvenirs, bringing greater economic benefits to tourism industry. The development level of the tourism industry represents the country’s comprehensive strength. China develops tourism as the country’s pillar industries. The data show that basic tourism consumption has been unable to bring more economic benefits, only to develop non-essential travel consumption, greater economic benefits can bring about to the tourism. We come to conclusion that the packaging strategy of tourism products will be the main task of the future development of tourism through analyzing. Secondly, the deficiencies of the existing tourism products packaging industry has been analyzed, tourism product packaging is single and cost-effective is low. It’s pity that China has a huge tourism market but do not have substantial income. In order to develop the tourism market, localities have also made many efforts, such as development of scenic spots, lines, increase in travel agency, tapping the tourism products, development of tourism projects. The development of the tourism industry is hindered by tourism shopping. Comparing with the tourist consuming revenue in foreign country, the design and development of tourism products is still too immature to form a cohesive force in the industry by integrating the various resources. For the development of foreign markets, also China’s tourism product needs to be spreading to the world. The product packaging is not only of a strong sense of national identity, but also of a modern, cultural, practical, artistic products. Packaging strategy need to be identified through the analysis of drawbacks of the packaging industry, the establishment of brand packaging innovation is an important strategy to solve the packaging industry.Once again, it is concluded the packaging innovation is not only to solve the problem of the product itself, but also a way to promote tourism industry to higher level. The development of the tourism industry previously focused on hardware and facilities, etc., paid insufficient attention to innovative design, resulting in less income of tourism consumption. If governmental organizations encourage the full range of innovative tourism products by favorable policies, from top to bottom, to meet consumer demand. It will be welcomed by consumers and speed up edging into international market to earn more foreign exchange. More and more tourism brand products will win more international influence.I have found that the bronzes packaging in several major Chinese tourism markets are exactly the same without any difference by my survey.The common is old and identical, which can not reflect the modem packaging’s new, odd, environmental-protection and practical design requirements. Market demands innovative packaging, innovative products, integration of industry resources, the formation of industrial chain, making brand well-known, expanding the market and striving for much more economic efficiency. So the packaging innovation of imitation of bronzes is the first step of the industry development strategy.