Research On The Data Service Development Strategy Of Jilin Mobile

As mobile communications one-way charge of promoting continuously,sound business continually depreciate,long distance a fee system,roaming tariffs abolished, the voice business growth has reached critical point,mobile operation income from phonetics business gravity would shift to data services,training data applications, development more attractive value-added services to mobile operators new round the focus of competition.Meanwhile,the customer groups for more intense,the 3G times coming,operators reorganization,a series of events promoting jilin mobile rethink how to bind stock customers,expand the depth customer group,incremental data business will become the focus of the next step for operators.Based on this background,this paper from jilin mobile data service development present situation, the historical development and the existing problem of using the SWOT analysis and Michael porter five competitive forces model,analyses the 3G era when China mobile data service development in industries environment,then to China mobile data service marketing 4P(product,price,place,promotion,)strategy and customer training was studied.and summarizes the data business marketing faced their advantages and disadvantages,this paper analyzes the challenges and the opportunities facing.Based on jilin move from"mobile telecommunication expert"to"mobile information expe~"transformation needs.and comprehensive analysis of the influence factors for the development of the company after the strategic management theories,this paper applied in jilin mobile data service development strategy study, puts forward jilin mobile data service development of strategic objectives:"greater strategic product marketing efforts,the key to achieve their strategic rapid product enclosure;ascending data business operation income in the total operating incomee, made clear the than"for business development strategic principles data,and from the product,the price,the charmel and support,and promotions Angle was put forward for the development of strategic plan of jilin mobile,aiming at the development of jilin mobile data services to determine the basic feasible development strategy,...