Farm Store Chain Location Factors

With 56.1% of the total population, but total retail sales accounted for only 32.54% of the rural market the country in recent years has been the concern of the government and the community. "Ten Thousand Villages" Marketing Project in Tai'an City launched since, has made a more significant achievements of the prosperity of the rural retail market, construction of rural modern circulation system, promote rural economic development have played a positive role. As of the end of August 2009, the country has accumulated construction and renovation 360,000 chain " village shop " and the 1186 distribution centers, village shop has covered 84% of the country's counties, 71% of the township and 44% of the village. village shop as a "project" Implementation of the carrier is in the process plays an important role. However, the early construction of the village shop there is a certain arbitrariness in the location, blindness, the operation of the farm shop has caused some adverse effects. Lack of farm operators of chain stores in-depth survey of the rural market, the simple way of cloning the city chain management, obsolescence management philosophy, lack of professionals, business not standardized, not fake or expired products to prevent such acts lead to their site there is a huge problem. In order to promote better development of farm shops, the paper part of the village shop in Tai'an City, the investigation, a detailed analysis of the current status of village shop building layout, the layout of the relevant factors affecting a summary to the location of Tai'an City farm shop rationalization of reference. Also, the location of rural shops and prosperity of the rural economy for the active role of the rural market has a positive, not only to the local economic development, and people's lives improvement , but also to the necessary conditions for the construction of cities and towns, therefore, not only the location of farm shop with the theoretical value, as well as social value, worthy of our study.