Non-flight Catering Company In Harbin Airport Development Strategy

Harbin Airport Catering Company is one subsidiary of Heilongjiang Airport Management Group Limited company. It founded in 1993, located in Harbin Taiping International Airport, the former International Office. Since 2007, a food processing company, Harbin Airport Catering Company, began to carry out non-flight operations and embarked on non-aviation development. The main business is flight catering, and non-aviation projects is the Meat Products Processing, vegetables and pasta production primary processing.Based on summary of research status about the corporate diversification strategy, the writer mine the content of diversification strategy, analysis the diversification strategy on the Motivation and the key to success at great length. Based on summary of the problems Harbin airport catering business aviation catering industry faced, combined with swot analysis in detail, analysis of Harbin Airport Catering Company existing business strategy and business environment at great length, the writer rely on primary industry for the enterprises to establish and develop diversification strategies related industries to conduct feasibility studies and analysis of new strategies and explore the practical and scientific of the "central kitchen+food store chain, the central exhibition kitchen+food service, food processing center+downstream service provider" business model. It also give a role model our other aviation catering company to gather competition advantages the face of increasingly fierce competitive environment.