Studies On Keys Success Factor Of Family Catering Enterprises

Because of the catering industry low entering barriers, it becomes the most good at playing industry. According to the relevant data statistics, among the multitudinous catering enterprises, above90percent may be called family catering enterprises. Family catering enterprises play an irreplaceable role in economy development, some large family catering enterprises had stronger market competitiveness than non-family catering enterprises. However throughout the history of family catering enterprises, the proportion of sustaining operated family catering enterprises is very few, some family catering enterprises have vanished after a period of time, another have been still the original size after ten years of operating. It is a common phenomenon in the catering industry:everyday has opening of new business, everyday has go out of business. So it becomes the biggest challenge in the face of family business owners how to make family catering enterprises continue to develop.The author found that many scholars, at home or abroad, have been proceeded extensive research in catering industry through relevant literature retrieval. But they didn’t distinguish family catering enterprises and non-family catering enterprises. Although Family catering enterprises attach to catering enterprises, the management theories of catering enterprises can be applied to family catering enterprises, but family catering enterprises have their own unique characteristics, they are constrained by the factor of "family". And with the enlargement of enterprise scale, the influence of this factor is also growing. However at present the study of family catering enterprises in academia is only about the description of current situation arid existing problems, none of further research. In addition, also analysis the competitiveness from the single point, have not formatted a systematic, implemented program to instruct the developing of catering enterprises. Under this background, this text will integrate exiting problems of family catering enterprises in management of catering enterprises, correlation research, furthermore, taking into account the "family" factor, to explore the key success factor of family catering enterprises. Base on the concluded management of catering enterprises, correlation research of family business and pertinent literature of key success factors, the text combines the present situation and exiting problems of family catering enterprises, preliminarily draw up the dimension and items of family catering enterprises’key success factors. Then adopt expert opinion survey method to collect the experts’viewpoint for amending formulated scale. According to the experts’advice, the text obtains7dimensions of family catering enterprises’key success factors, respectively, governance structure, strategy and policy, organizational management, process management, product development management, marketing management and generation inheritance, containing22items. The7dimensions and22items join in the catering enterprises’identities to construct key success factors’model. On the basis of the model, the author design enterprise questionnaire to proceeding quantitative study for verification model. Through data analysis, all of7dimensions and22items are verified in the family catering enterprises. Otherwise, the catering enterprises’identities have impact vary on key success factors’7dimensions. At the end of the text, the author apply above scale to Dalian every day fishing port, finding that this enterprise is more better at product development,organizational management, and process management than marketing management and generation inheritance. Furthermore, to actively take social responsibility plays a very important role to the success of the family catering enterprises.