Research On Multi-project Management Approach Of New Product Development Of H Company

It's generally said that the communications products and faster speed replacement with the rapid development of the economics, As early as 2000, when it may use a mobile phone 2 to 3 years before considering replacement, and now consumers change phones on average less than one years interval. A cell phone in the market short life cycle, Consumers pay more attention to the appearance of mobile phones, functionality and usability, That has accelerated the replacement of mobile phone frequency. Its force handset design production enterprise every year promotes the more different function different outward appearance the mobile termination product. This mobile phone design and production enterprises in China faced more than the number of projects, short development cycle, heavy tasks of the new challenges. Only in the shortest possible time to develop the latest and most competitive products, market opportunities in order to stand, So look for mobile terminal product development enterprise project management as a key issue.This article is the use of project management knowledge to H's product development management background, combined with the company's business located in the H's existing organizational structure and new product development process based on the analysis of the H company focused on new product development process and R & D problems:R & D project management and more awareness of the weak; the lack of conflict resolution mechanisms within the organization, the same question different people have different results; project selection does not establish clear priorities, lack of resources to adjust constraints; performance evaluation and incentive mechanism needs to be improved. Explore how multi-project management methods and models used in the Company's new product development project management. The first step is to strengthen project management awareness of the establishment of a number of projects Management Department, the establishment of internal conflict solution. Establish the internal organization of the conflict solution. The introduction of the concept of portfolio management, the new product planning process. Including the company's target identification, market analysis and market segmentation, risk analysis of each project, establish project selection and decision-making methods. Established the multi-project management mechanism. Including the corporate goal determined, the market analysis, carries on the risk analysis, the establishment project choice and the policy-making method to various projects, Optimize performance evaluation and incentive mechanism and the development of a project manager in the quality and ability to effectively increase the H's new product development, multi-project management.