The Optimization And Management Research To The Marketing Channel Of The Rural Market Of Cang Zhou Tobacco Companies

China's tobacco products production and sales of power,tobacco enterprise is very typical state-owned enterprise,is also extremely special state-owned enterprises,is an important source of national fiscal revenue.But in recent years,with the macro economic growth is slowing,tobacco control implementation work further,improve the public attention on smoking and health issues,the influence of such factors as make tobacco marketing is facing increasingly serious constraint conditions.At the same time,our country rural cigarette market has been has a broad market space.To improve the degree of marketization of the tobacco industry and cigarette market orientation of deepening reform,makes contain huge benefits rural cigarette market to promote the sustainable development of tobacco industry stabilizer.How to optimize rural cigarette marketing channel,crack the tobacco industry in recent years,the key to the market development is relatively slow.In CangZhou tobacco company rural cigarette marketing channel as the research object,on the basis of mastering enough marketing theory,reference to collect a large number of research literature,combining the reality of the company,careful analysis,careful verification.Paper based on the analysis of present condition of CangZhou tobacco company marketing channel,first through the questionnaire survey,the current CangZhou tobacco company analyzes the problems existing in the construction of rural cigarette marketing channel.Think the main problem is the terminal layout is unreasonable;Retail customers interests;Retail end inventory too high;Absence of channel management work;Source configuration from actual rural markets,etc.Then analyzed the rural consumption characteristics of cigarette market and the influencing factors of channel design,etc.On the basis of the optimization of the rural market marketing channel.Finally the channel management on the improvement Suggestions are put forward.Paper innovation lies in:(1)Little research on the rural market for tobacco enterprises in our country,this article will own theoretical study and combining specific situation in the countryside,the rural market of domestic tobacco enterprise marketing channel optimization and management of the system.(2)In research angle,based on the CangZhou,the rural market of CangZhou tobacco characteristic has carried on the comprehensive analysis,and such research in CangZhou is still blank.