Marketing Channel Strategy Research Of Yongzhou Mobile Rural

Report of the Seventeenth Party Congress made it clear that building a new socialist countryside, improving the living standards of rural farmers, one of the important content is to promote the construction of agricultural information, therefore, as China’s mobile telecommunications operator companies, actively develop rural mobile communication, accelerate rural marketing channels, and strengthening the town center moving companies operating room, operating room self-self, his self-built business mobile phone stores, business offices and other self-marketing channels to promote the building of agricultural information has become, to solve rural issues the inevitable choice.In this paper, Yongzhou Mobile for the study of rural marketing channels, through the theory with practice, the company’s first mobile Yongzhou rural marketing environment is analyzed, and then pointed out that the mobile companies in rural marketing channels Yongzhou problems in the construction, then this move from the optimization Yongzhou controlled marketing channels in rural areas; improve rural service marketing channel design; optimization Yongzhou mobile township business department building; optimize the design of maiketing channels in rural areas move Yongzhou four aspects of the company’s rural marketing channels Yongzhou mobile optimization strategy. Finally, this paper established the concept of modern marketing channels, strengthen the marketing ranks, to speed up human resources management reform, to strengthen the control of marketing channels in rural areas, build customer-oriented operating system and other marketing channels in rural areas in five areas described Yongzhou Mobile rural marketing channel optimization safeguards.Innovation of this paper is unique to the region for Yongzhou rural economic and social development status, in-depth business hall town center, self-built self-operating room, his self-built camp cell phone store, self-operating room, personal account manager, Group Account Manager, mobile workers for the investigation, the status of the mobile channel Yongzhou and problems to optimize the control of mobile terminal market supermarkets, thereby increasing the channel control force. Business by taking the lead into the cabinet of commercial operation, the introduction of the strength of the tender terminal manufacturers and vendors allowed to operate, and to find suitable Yongzhou to enhance the competitiveness of rural marketing channel strategy.