The Research On The Competitiveness Of China's Listed Joint-stock Banks

Finance is the core of modern economy; commercial banks are the main body of China's financial system. If commercial banks can not gain a firm foothold in the international competition, then not only the banking industry, and even China's financial industry and the national economic security will be threatened. Rapid and sound development of the real economy is inseparable from the scientific and effective support of the banking industry.In the international financial crisis, the global banking industry is facing new competitive situation, so that the competition between commercial banks has become more complex and varied. China's commercial banks are facing unprecedented competitive pressure. The banking industry whose total assets accounted for about 90% share of financial assets in China needs to change their mode of development, gradually optimizing their governance structure, and continuously improve the innovation ability, service ability and competitiveness, so as to promote the customer, businesses and individuals, as well as the economy shift better, and thus form the benign cycle between economic and financial.The research on competitiveness of commercial banks has an important value for listed joint-stock banks. To establish a scientific competitiveness evaluation index system of commercial banks and the link between theory and practice, to simplify the complex relationship of all aspects involved in analysis of the competitiveness of commercial banks, to obtain quantitative indices of information, is benefit for government departments, theorists, banks and others to understand the competitiveness of Chinese commercial banks. More importantly, the research can find the lacks. The analysis of the causes and countermeasures proposed can enhance the competitiveness of listed joint-stock commercial banks.Based on this, this paper in the perspective of listed joint-stock banks constructed bank competitiveness evaluation index system following certain principles, used the principal component analysis and entropy value method to analyze the financial data under those indexes and then got the bank competitiveness rankings. Next, the paper analyzed the advantages and disadvantages of listed banks, and proposed countermeasures and suggestions in three aspects of the reality of competitiveness, the potential competitiveness and external environment to enhance the competitiveness of joint-stock banks.Articles can be divided into three parts:First, with an overview of the concept of commercial banks and related theory of corporate competitiveness, this paper introduced China's current system of commercial banks and development situation, and then found the uneven development between commercial banks overall strength and competitiveness of small and medium commercial banks were weak. In addition, through the analysis of the Development situation of joint-stock commercial banks in China listed before and after, we found joint-stock banks in the listing have been developed rapidly; the asset size has increased; profitability improved continually and even their competitiveness enhancedSecond, after the integration of financial information of joint-stock commercial banks, the paper built competitiveness integrated evaluation index system of listed bank, and then used the entropy value method and principal component analysis method to evaluate. By KENDAL consistency test, the competitiveness score results obtained was consistent. Results show that:Merchants Bank has the strongest competitiveness, with the ranking of first. And behind it is Shanghai Pudong Development Bank. Indicators are in the middle, the composite percentile scores were in the third and fourth, so Industrial Bank and China CITIC Bank had stronger competiveness. With the indicators were in the behind of scoring list, Minsheng Bank, Shenzhen Development Bank and Huaxia Bank had the weakest competitiveness.Finally, based on the above rankings, the paper recommendations that improve the reality competitiveness of listed joint-stock banks from the profitability, liquidity, security; enhance the potential competitiveness of banks from corporate governance, innovation and human resources management; actively respond to the business environment changes and adjust their strategy to support the development of SMEs in order to achieve continued rapid growth of our joint-stock banks.Joint-stock commercial banks have huge development potential, after the listing the profits will be increased, management improved, the talents introduced, new technologies and new business promoted. This has a positive promoting role in enhance its ability to resist risks, improve operational management level, achieve sustained and healthy development...