Study On Evaluation Of Competitiveness Of Linyi Commercial Banks

Finance as the core of modern economy, regardless of the countriesof the world economy is still plays a very important role in the nationaleconomy. In China, dominate in banking in the financial sector, bankingassets now account for the financial sector’s total assets of more than70%. Currently in China have established the State-owned commercial banks,policy banks, joint-stock banks, city commercial banks, rural banks,cooperative banks and foreign banks and urban and rural creditcooperatives in rural areas, complementary functions, level ofdevelopment of competition and diverse system of banking services.City commercial bank is approved by the state council, It’s a localjoint-stock commercial bank which is set up based on urban creditcooperatives. First appeared in1995, after more than10years ofdevelopment, have become an integral important part of China’s bankingsystem. As the point of city commercial banks, and to do some in-depthresearch on the situation of market competitiveness and thinking aboutthe strategic way of improving the competitiveness of these banks, havehigh theoretical and practical significance.This article is to the point of Linyi commercial banks, attemptedon an in-depth analysis of market competitive power of Linyi commercialbanks, and expanded from two aspects: the theoretical analysis andempirical study.The theoretical aspects, from internal and external environment ofLinyi commercial banks, and financial indicators, market business andbranches of the different parties and so on,we made a detailed analysisof linyi commercial banks. And came to a temporary competitive advantagesand disadvantages of the banking market.In terms of empirical, introduces three similar city commercialbanks:Rizhao Bank, Bank of Thailand, contractor Bank, and correlation of market competitiveness of linyi commercial banks. And constructe theevaluation index system for market competitiveness of commercial banks,use entropy method, grey correlation degree, principal componentanalysis of each of the four banks to assess the competitiveness of themarket. Ultimately concluded the ranking of the four banks in terms ofmarket competitiveness.Through theoretical and empirical analysis, came to a temporaryadvantages and disadvantages of linyi commercial banks in terms of marketcompetitiveness, and proposed a series of development countermeasuresof commercial banks,including reform of the internal transformationmechanisms, encourages innovative thinking.