Research And Design Of The Strategy Of SenTaiDa Co.L.

The latex & tyre industry is a technologic industry which based on the latex industry (the raw materials and manufacturing of the latex) and the manufacture industry (the application and popularization of the latex industry).The tyre industry is developing with the development of the latex industry. Occupy the important position in bringing about an advance in national economy and ensuring the energy security. At present,the research, development and using is becoming important subjects that the domestic and international latex circle and manufacture circle pay close attention to the latex and tyre.Under the globalization background,the latex industry of China is facing the opportunity and the competition and challenge pressure. The opportunity come from the increasing market demand,the problem come from management mechanism lagged behind, resource distribution being out-of-balance,the reform of industry,and the combination among the strong ones of the trans-corporation. Setting up long-term industry development plan has already become top task.In order to explore suitable strategy for Chinese private rubber and rubber products industry enterprises, this paper investigated theoretical literature about the industrial strategy, analyzed the impacts of strategic planning of industry. In SenTaiDa's industrial strategy and environment, industry and competitiveness of the status quo of qualitative and quantitative, make out systematic analysis and modest development, differentiation and functions of the strategic choice to establish the industrial development goals.This thesis will firstly make a summary of SenTaiDa Company and a detailed description of the historical growing route and the present situation of SenTaiDa Company. Then through explanation and analysis of the tire industry macro environment and the future development trend,and also with the introduction of the rivals in a globe sense,this thesis probes into the resources that SenTaiDa Company has and digs out what the advantages and disadvantages SenTaiDa Company really has,so as to explore the real and potential chances of SenTaiDa Company and at the same time the risks it faces to.Based on the above analysis,this thesis presents out the development strategy and business strategy for SenTaiDa Company,furthermore it probes into the implementation of each step of the strategy.