The Study On Development Strategy Of Wuhan Central North Branch Of Industrial Bank

With the continuous progress of the financial internationalization and domesticfinancial services market, China’s commercial banks are facing serious challengescurrently, because they are driven by improving the income level of banking products andenhancing the competitiveness of the financial markets. How to survive and strengthen thestate-owned commercial banks in the fierce competitive situation is not only a major issueto be solved but also a major issue in the whole financial industry, which will also be theproblem studied by the Industrial Bank Wuhan Central North Branch seriously in recentyears.The paper first introduces the research background and significance of the IndustrialBank Wuhan Central North Branch, then analyses the external and internal environment ofthe branch, then describes the SWOT analysis of the bank and the match of strategic. Thenthe paper introduces the strategic objectives and basic strategies, the main businessdevelopment strategy stresses on reforming the individual business, the company’sbusiness and intermediary business; business marketing strategy is around customers andbenefits to enhance the core competitiveness; human resources strategy calls forcultivation talented person; company’s brand strategy calls for the strengthening of thecompany’s promotional and brand image building work; culture strategy aims toconstructing a unique harmonious corporate culture; science and technology strategyrequires promoting the use of high technology products; risk prevention strategiesstrengthens the capital requirements constraint mechanisms and the norms of businessbehaviors. At last, the paper summaries the study briefly and prospects the future.