Research On Development Strategic Of SZ Group Enterprise

One of the important components as Chinese infrastructure field of municipal public utilities,play a decisive role in the national and local economic construction,the status of the foundation,mainly reflected in two aspects:one is the municipal utilities provided by the products and service is the basic condition of city economic production departments for production and people's life municipal public utilities,not only for the manufacturing,processing industry,business and service industry and other industries the production activities to provide the necessary City Road,water supply,gas supply and other basic conditions,but also provide necessary basis for city life.Two is the municipal utilities provided by the products and services prices constitute the other departments of the cost of the product or service,change its performance and price,and must produce a chain reaction of other departments.As one of the municipal public utilities,municipal engineering industry,because of its special infrastructure,plays a leading role in the development of city economy.SZ group as a large municipal,road construction enterprise was founded in 1948,in the industry,area of the field of infrastructure construction,plays an important role in.Along with the infrastructure engineering industry and the continuous improvement of marketing,the changing internal and external environment,the enterprise also is facing the huge challenge,a set of systematic,long-term and strategic development planning feasible becomes very important.In this paper,through in-depth study of the SZ group,combined with the SWOT PEST model,Potter's five forces model,strategic management analysis method,core competence analysis and value chain analysis theory,external environment,internal resources and abilities of the face of SZ group were based on the comprehensive analysis,the formulation of strategic planning in SZ group SZ group,determine the defending strategy should be adopted and the reverse strategy,strategic choice to other strategy as a supplement,the preparation of the overall strategic goals and business planning;and supporting the establishment of the implementation of the system and the mode of control strategy,a clear functional positioning and control headquarters resources,the implementation of the strategies for the implementation of safeguard measures and so on,push forward the strategic management of SZ group and smooth implementation and to guide.