Research On The Development Strategy Of Datang Environment Technology & Engineering Co., Ltd

The thesis is based on the theories of modern business strategic management, and takesDatang Environment Technology & Engineering Co., Ltd as an object of the research. It iswritten with a systematically analytical approach that consists of the combination of qualityand quantity. The thesis aims at an in-depth research on the Corporation's strategies for itsdevelopment.The thesis uses the SWOT Methods to analyze the external and internal conditions ofthis company; the results show that a selective growth strategy is a good choice to DatangEnvironment. Based on the analysis of the company's mission and vision, DatangEnvironment needs to develop in power industry. Applying the GE Matrix analysis to theoperations concerned, the final choice of the company's major development areas is thedesign and technical services, air-cooled, denitrification, manufacturing center anddesulfurization. During the strategy executing, the thesis proposes Datang Environment tocultivatefourcorecapacities:technology,marketing,costmanagementandcapitaloperation.