Empirical Study On The Construction Of Rural Supermarket Chains In Fengcheng

The rural market is our country potential biggest market, develops the countryside chain-like management vigorously, since changes our country countryside tradition the business modes of business operation and the configuration of organization, enhances the organization degree, realizes our country countryside circulation industry modernization road which must be taken, is also develops the rural market, the drawing domestic demand, promotes the rural market economic development important means. The National Department of commercial affairs starts from the beginning of 2005 to implement "ten thousand village thousand townships" the market project, its essence is constructs the countryside modern circulation network by the chain-like management form. As a result of farmers' income sustained growth, countryside supply of commodities day by day rich, the country road infrastructure's comprehensive improvement, develops the countryside chain-like management detachment condition to have basically, the prospect is very broad. The chain-like supermarket was quite already mature in the city, but the rural market is different with the urban market, this had decided when develops the countryside chain-like supermarket cannot imitate the urban pattern, but should develop as circumstances permit according to the countryside actual situation.This article take the Fengcheng countryside chain-like supermarket as the object of study, unifies the method using the theoretical analysis and the practice analysis, regarding the Fengcheng countryside chain-like management the experience which in developing process's superiority condition, the restriction factor, may use for reference and so on, has the problem to our country countryside chain-like supermarket construction to launch system's discussion. The paper through the massive analyses, take the Fengcheng countryside chain-like supermarket as an example, profits from the domestic and foreign development experience, in view of the question, proposed that our country constructs and develops the countryside chain-like supermarket to choose suitable the chain-like business model, the sales commodity must be excellent in quality and reasonable in price, should display the chain-like management the superiority to realize countermeasures and so on bidirectional physical distribution to suggest, promotion chain-like supermarket in countryside development.