Initial Research On The Development Of Jingdezhen Ceramic Culture Tourism

Cultural tourism resources development has been regarded as an organic part of the development of tourism. With the continuous development of tourism, cultural tourism resources development draws more and more attention and further discussion. Jingdezhen ceramic culture traveling resources are rich and profound connotation, but in the development of cultural tourism resources are ceramics "distribution", Cultural tourism brand mining "shallow", tourism service level is "low", tourism marketing efforts "weak" etc. Facing the new historical opportunity, how to grasp the opportunities to study jingdezhen, outstanding ceramic culture, scientific development ceramic culture tourism resources, the "world ceramic mold, the brand image" of famous town, realizing Jingdezhen ceramic culture tourism new development and sustainable development has certain prospective and realistic significance. From Jingdezhen ceramic culture tourism resources situation, through comprehensive analysis to analyze and problems,this paper Attempts to explore the Jingdezhen ceramic culture tourism resource development strategy.This paper firstly cultural tourism resources development and the related literature reviews, it also define the tourism resources, the concept of ceramic culture tourism resources. On the basis, this standing in Jingdezhen ceramic culture tourism resource development situation, it analyses of Jingdezhen ceramic culture tourism resource development existing problems, cultural tourism resources of Jingdezhen ceramics swot analysis, the development of its strengths, weaknesses, opportunities and threats are expounded, and a comprehensive collection of ceramic culture region tourism resources type, constructing the evaluation system of tourism resources, in establishing evaluation index system of regional tourism resources with actual characteristics, through the analysis of the system will be divided into three categories, including resources and environment factors and human factors,by using the analytic hierarchy process and fuzzy evaluation method for the quantitative evaluation shall be made porcelain, explain Jingdezhen ceramic culture tourism resources of the feasibility and necessity.Finally based on Jingdezhen ceramic culture tourism resource development and principle of the general idea, it puts Jingdezhen ceramic culture tourism resources exploitation strategy from the tourism products, tourism lines and three aspects of tourism market, it make Jingdezhen ceramic culture tourism resources in "big tourism era" under the background of the development and optimization, to further improve the competitiveness of Jingdezhen ceramic culture tourism, it will promote Jingdezhen ceramic culture tourism sustainable development.