The Research On The Tourist Market Status And Characteristics Of The Zhou Enlai Memorial Hall In The City Of Huai'an

Red tourism is the mid 1990s in China gradually developed a form of tourism. Red tourism is the communist party of China leads the people in the historic sites and revolutionary struggle on site, politics, educational and appreciation in a new form of tourism. Red tourism is different from general tourism activities, its characteristic is mixed to swim, recreation, leisure entertainment in the tour, and in the revolutionary tradition education and patriotism education purpose. With the rapid development of economy and the improvement of living standards, more and more people to pursue high quality spiritual and cultural life, the demand for tourism especially vigorous than before. Entering the 21st century, the relevant departments of the state policy of developing red tourism, raise the red tourism around successively. But the red tourism product development lags far behind, existing red tourism products is hard to adapt to the tourist consumption demand. At the same time, along with the arrival of the era of experience economy, market demand is also earth-shaking changes, leisure tourism, green tourism, ecological tourism and experience tourism will replace the traditional tourism, this form of tourism of red tourism, it is a challenge, and is also a problem to be solved.Zhou enlai memorial as national 4A scenic area, the national key units to be protected, scholars both at home and abroad to invest more attention zhou memorial, but the research on basic research in this aspect of great tourism research, memorial. In view of this, this paper zhou enlai memorial tourist market for empirical research, tourists traveling theory, the demand the product life cycle and tourism product development of innovation theory, in the vast literature research, market research and investigation are discussed on the basis of premier zhou enlai in tourism development process memorial problems and the influence factors of the development of red tourism experience at home and abroad, and puts forward Suggestions of tourism product development.The paper has five chapters. The first chapter for introduction, mainly analyzes the background and meaning, the thesis aimed at home and abroad were summarized relevant theoretical research situation at home and abroad, and make the relevant theories, expounds the evaluation research contents and methods, the related concepts and theoretical research, and based on this research the red tourist market, huaian can provide the realistic basis of development, The second chapter to the red tourism, huaian and zhou enlai memorial red tourist resources and markets are analyzed. Describes the red tourism resources and development of huaian, summarizes the characteristics of huaian red tourism, Analyses of the tourism resources, zhou enlai memorial museum located general including zhou enlai, memorial and tourist tourism products and line, Combined with zhou enlai memorial day, month and year tourists, analyses the current tourism market. The third chapter with questionnaires to tourists, for according to analyze the characteristics of the behavior, and that the relevant research conclusion. The fourth chapter discusses zhou enlai memorial problems and the influencing factors, referring to the development of red tourism related experience. In chapter 5, more resources and the development status of analysis, this paper is based on zhou memorial red tourist market presents corresponding Suggestions and prospect.