Study On The Evaluation Index System Of Intelligent Red Tourism

Red tourism is an important part of modern tourism.In recent years,due to the improvement of science and technology level and the promotion of people's demand for tourism,the trend of combining red tourism with wisdom tourism is becoming more and more obvious.Intelligent red tourism is the deep integration of Intelligent Tourism and red tourism.Compared with traditional red tourism,it can display red resources more diversified and intellectualized,inherit red culture,and provide more convenient,fast,timely and accurate travel experience for tourists.At present,although there are many studies on the evaluation system of red tourism and wisdom tourism in China,there are few studies on the evaluation system of wisdom red tourism,which is not conducive to understanding the development of wisdom red tourism.In view of this,this paper constructs a smart red tourism evaluation system through expert opinion survey method,and takes the Bayi Uprising Memorial Hall as an empirical case,carries out an empirical evaluation,which has certain research significance.Through the research,the main conclusions are as follows: 1)Through the comprehensive collation,induction and analysis of relevant evaluation indicators such as red tourism and wisdom tourism,the comprehensive evaluation indicators of wisdom red tourism are extracted,and then the expert opinion survey method is adopted,which is fed back to the experts for many times to get a more consistent opinion.Finally,the red humanities and nature,wisdom construction and service,travel are determined.Tour experience and benefit are three first-level indicators.Fourteen secondary indicators,such as rich and complete resources and tourism value,were determined.There are 32 three-level indicators,such as the integrity of the ruins and the clear context of historical events.2)By calculating the weights of each index,the weights of the three first-level indicators are determined to be 0.365,0.321 and 0.314,respectively.The weights of 14 secondary indicators ranged from 0.060 to 0.108.The weights of 32 three-level indicators ranged from 0.012 to 0.061.3)In the empirical evaluation of the Bayi Uprising Memorial Hall,referring to the current classification standards of scenic spots in China,the intelligent red tourism is divided into five grades: 5A,4A,3A,2A and A.After the analysis of tourist questionnaire data and the evaluation with the method of comprehensive evaluation of fuzzy mathematics,the level of intelligent red tourism in the museum is determined to be 4A.Among them: All the first-level indicators and all the second-level indicators except economic benefits are rated 4A,and most of the third-level indicators are also above 4A,which shows that the Red Intelligence Tourism of the Memorial Hall of the August 1st Uprising is relatively ideal as a whole.