Research On The Construction And Communication Of Cuutural Image Of Red Tourism

Since the " May Fourth Movement", the Communist Party of China has led Chinese people carried out the new democratic revolution, the socialist revolution and socialist construction, the revolutionary Historic is gleaming and bright. Groups of precious historical heritage and spiritual wealth have built the cornerstone of today’s red tourism. Today, a lot of red tourism resources have been developed. Red tourism has been turned from the initial political education to marketing operation places, and gradually become a special carrier for the service of local economic, ideological education, cultural transmission and other functions. However, due to the development time of red tourism is short, the management is not perfect, if we have to realize the red tourism positioning function-the protection of historical and cultural heritage patriotic education revolution, old economic and social development. It is important to do a in-depth study of the development of red tourism and cultural connotation of science Communication Strategy. This article will take the red tourist image of cultural transmission as a research perspective, take the red tourism destination Comrade Liu Shaoqi Memorial as study sample, attempts to explore the cultural image of the construction of the new era of red tourism and propagation path. The first chapter describes in detail the content and development of red tourism. This paper clarifies this issue at the time, from the shrine in the sixties and seventies20th century to the Re start in the1980s and then in2004,"the Declaration of Zhengzhou" which promoting the red tourism boom, while also facing the throes of development.The second chapter focuses ningxiang Huaminglou from Comrade Liu Shaoqi Memorial Hall case, discussed his experience accumulated in red tourism image construction and dissemination of culture, and inadequate in the construction and dissemination of practice.The third chapter is an attempt to get experience from the lateral comparison between the lateral spread of red tourism, The advantages and disadvantages in the years of cultural dissemination practices in the Yan’an in Shaanxi, Xi bai po in Hebei, Jing gang shan in Jiangxi, have become a new source of the red Tourism culture image and construct.The last chapter concludes the new path of Comrade Tourism Culture and Communication of Liu Shaoqi Memorial in Ning Xiang, to explore the general laws of Chinese red tourism construction and dissemination, trying to give suggestions of the red Tourism Culture construction and strategies under the new era.About research methods, this paper mainly adopts literature research, field surveys, and comparative analysis method with combining...