The Businese Development Strategic Study For The Cross Border Transportation Businese Of Weisheng Company

As the historical offspring of opening and reform in China, the cross-border bus business between Guangdong and Hong Kong have existed for 30 years, which are unconsciously changing their serving roles as transportation for people going home or for visit purpose into more large ones ranging from traveling, to commercial activities, and still are playing an important part in these two districts. Weisheng bus business is definitely the successful model among them.In the following five part texts, the establishing and actualizing of a long-term self-development strategy for Weisheng cross-border bus business will be described in detail through different aspects. The corporation's external environment analyzing by Michael Porter's Five Forces Model and PEST, and the internal one by SPACE, SWOT and its value chain analyzing will lastly help put forward the future development strategy for the Weisheng bus business.