Hyatt House In Haitian Real Estate Project Planning Study

Real estate as an important growth point of national economy, with a long recovery period, the amount of investment funds and other characteristics. Currently the real estate industry is developing rapidly, the market tends to be a competitive state, how to effectively reduce the risk of real estate projects operating in a highly competitive environment, enhance profitability and success of the project, is the current focus of the theoretical study of researchers and developers problems.It turns out that a successful project often can create a successful business, so as a forerunner before the real estate project implementation, project planning real estate development companies much more concern and attention. Generally believe that real estate development projects early work (accounting for20%of the total workload) will determine80%of total project cost, which is often referred to Pareto (Pareto) distribution. Therefore, a successful project planning report on the implementation of the project development has become an important guiding role leading real estate developers and investors of the consensus.This paper studies the theory of planned real estate-based projects, and fully integrated regional market and project their own characteristics, to the Haitian community projects MIXC example, discusses the real estate project planning. This paper mainly focuses on the following aspects:First, the system real estate project elaborated the theory of the planning process, including the meaning of the concept of real estate projects and planning system and the main content, content and process real estate planning, real estate projects in architecture planning.Second, analyzes the market environment Haitian Hyatt House project, including project overview, macroeconomic and social environment of the project, the situation in the real estate industry in Jinan development environment and project area competitors, and the project made a detailed SWOT analysis.The third major project for the Haitian government to locate and Wyatt planning and design are discussed, including customers and Tin Yuet House project location, project planning principles and planning ideas.Fourth, the main items on the Haitian government Wyatt marketing plan were analyzed, including project goals and market timing marketing planning, project marketing strategy, marketing, project phasing and marketing executive control.Content and practical research program of universal significance of this paper will help to develop similar projects in other objective analysis of the situation on the market, the regional market trends to make a reasonable prediction, learn marketing strategies, and effectively improve the operational capabilities of the project, so as to increase the success rate of project development provides an important reference and experience...