Study On Merchandising Of Profit Model About Fast Fashion

This dissertation is focus on the important module of profit model of fast fashion——merchandising. Profit model has been regarded as one of the keys to success of clothes industry. Clothes industry has always been paid much attention to by the state. Fast fashion rises abruptly with the coming of M-society. As a result, the study of the profit model of fast fashion becomes significant. Based on the former study of fast fashion, profit model and merchandising, this dissertation uses the comprehensive researching methods of document analyze, case analysis, interviewing and so on and starts with case to study the merchandising of fast fashion systematically. It goes deep into every step of the detailed operating, summarizes the planning and method of merchandising of fast fashion and builds the related model.By interviewing, it makes an in-depth insight into the present situation of merchandising of our clothes industry, analyzes the problems and proposes the countermeasures.This dissertation mainly discusses three aspects below:1, the research background and related theories of fast fashion merchandising;2, the systematic contents and operation analyst of fast fashion merchandising;3, the present situation and application prospect of merchandizing of clothes industry in our country .Based on the above study, this dissertation tries to reveal the secret of profit of the fashion industry and to help the clothes industry of our country to recognize the key to success of fashion industry from the view of fast fashion merchandizing with the purpose of building the right profit model which is suitable for themselves.