Study On The Behavior Of Rural Households Who Invest Vegetable Production In Industrial Colony

Taking the rural area in the county of Cangshan, where in Shandong province, as an example, the aim of this research is to discuss the characteristics of vegetable production invested by rural households in vegetable industrial colony area. The research content mainly includes:whether the farmer invest and how much they invest. The previous one is to research the influencing factors of the rural vegetable investment by the methods of factorial analysis and the logistic model. The aim of the next part is to discuss the characteristics of the famer's vegetable investment scale based on the related theories and methods of managerial economics.Based on the research logic, constructed using SCP model, in order to introduce the environment of vegetable investment, before discussing its characteristics the identification of vegetable industrial colony in Cangshan will be first introduced by a series of methods and theories, including Lorentz Curve. Location gini coefficient and Location quotient (LQ). Moreover, the income of vegetable production invested by rural households in Cangshan will also be introduced to lay foundations for the analyses on its characteristics. The contents mainly focus on the output value, production expenses and price mechanism of vegetable industry, which will be mainly explained by a case in the end.After analysis, the'formation of vegetable industrial colony in Cangshan was proved by related theories and statistical data analysis. In addition, I analyzed the investment profits of various vegetables fostered by different planting patterns. On that basis, after studying the influence factors of vegetable production in Cangshan, I found that the situation of Cangshan is unique to the other places. The marketing channel and saling price are not mainly factors deciding whether or not a farmer would invest vegetable production. The key influential factor is the proportion of rural households in the same village that also invest vegetable production.By further studies on the scale of vegetable production invested by rural households, I learned that the investment scale of vegetable production should be moderate to the small rural households, it should not be too much big, nor too small, because vegetable market belongs to Perfect Competitive Market. And owing to the long-term balance of vegetable market, the rural household can only get normal profit from the permanent investment, and unable to have super profit. So, the profit of permanent investment is restricted to the rural households.