Research On Attracting Business & Investment's Strategy Of Xiaolan Economic Development Zone

This paper concerns about Xiaolan Economic Development Zone. It completely describes Xiaolan's developing process, objective, attracting business & investment's strategy practice and experience by applying development zone developing theory,attracting business & investment theory and modern enterprises zone selection theory. By using SWOT analysis method, this paper evolves the strength & weakness,opportunity & threat of Xiaolan Economic Development Zone in the current situation. Therefore, in the new stage, the author puts forward Xiaolan Economic Development Zone should borrow attracting business & investment's successful experience from those develop faster; make the best use of the historical opportunity taken by "Strategic Plan of the rise of Central China" "construction plan of Poyang Hu eco-economical regions" and "Nanchang city would be the low carbon exemplary city"; fully exert the effects through the zone's past industrial superiority & brand effect. Xiaolan also needs to take promoting product level and further strengthening five industry bases as its storyline; take raising the service level, optimizing investment environments as the base; take introducing and forming large internationally competitive companies and enterprise groups as the aim. Furthermore, Xiaolan should future innovate attracting business & investment's style, improve infrastructure, strengthen its publicity and perfect its image. All these are strategies for attracting business & investment.