Study On Operational Types Innovation Of Leisure Based On Place Attachment Theory

"Type of operation"is considered as an important tool for paticipating the competition.Operational types innovation is a basilic direction of the development of leisure industry.Adjusting and innovating operational types of leisure contributes leisure enterprises to building competitive advantage.Meanwhile,it contributes leisure industry to optimizing the structure,in order to achieve intensional and leapfrogging development.All these can better meet people's escalating demand for leisure consumption.The significance of operational types of leisure makes it an urgent mission to strengthen the theoreticel research in this area.It is against this background that the paper is prepared and written,an attempt of a systematic study on operational types of leisure.In foreign countries,place attachment theory is one of the hot research in leisure and recreation area,which existing research conclusions offer a new idea for the issue how to innovate operational types of leisure. The paper takes the concept of operational types of leisure,the meaning,logical starting point,objectives of operational types innovation of leisure as a starting point to explore operational types innovation of leisure based on place attachment theory.On the one hand,this study expands the field and perspective of leisure research,deepens the research of place attachment theory,builds a new frame of operational types innovation of leisure.On the other hand,it provides new ideas for leisure industry to upgrade,provides decision-making references for leisure erterprises to innovate operational types,and creates possibility for leisure consumers to seek value added.The paper consists of seven chapters.In Chapter l,the author mainly introduces the background and significance,content and methods,key issues and innovations of the study. Chaper 2 reviews and sorts out the domestic and foreign literatures of place attachment theory systematically,and discusses the important theoretical basises of the study. Chapter 3 tries to define "operational types of leisure"based on the existing research of type of operational,and analyses the meaning,logical starting point,objectives of operational types innovation of leisure.Chapter 4 discusses the dialectical relationship between place attachment and operational types innovation of leisure,analyses operational types innovation mechanism of leisure based on place attachment theory,and builds the theoretical model.Chapter 5 proposes operational types innovation countermeasures of leisure based on place attachment theory.Chapter 6 is empirical analysis,taking Hangzhou catering industry for example. Chapter 7 summarizes the main conclusions of the paper,analyses shortcomings,and propects for future research directions. The main conclusions:Operational types of leisure refers to leisure industry(enterprises) presenting the combination of a variety of organizational forms and business forms to meet people's multifarious demand for leisure consumption.Place dependence strengthening the functionality of operational types of leisure,place identity enhancing the recognition of operational types of leisure,and lifestyle promoting the life-like of operational types of leisure,which is the operational types innovation mechanism of leisure based on place attachment theory.Generally,Hangzhou catering industry is a complex type of operation which spatial distribution is reasonable,environmental design is elegant,products are full of personality,and features of services are distinctive.