Research On The Innovation & Development Of Tourist Products In The Traditional Scenic Spots

With the development of economy and the progress of society and with the steady improvement of people'living standards, people'tourism demands are undergoing constant changes. The unchangeable tourist product orientation of the traditional scenic spots clearly can't keep up with the times or adapt to the development of the present-day tourism. How to conform to the changes of market demands, how to develop new products and how to prolong the life cycle of products have become urgent problems in the traditional scenic spots. Taking the Scenic Spots and Historic Sites of Peach Blossoms as an example, combining with the feature of tourist resources and the reality in the perspective of the traditional scenic spots, the thesis deals with the in-depth development strategy of tourist products according to the situational changes of tourist market, in the form of field research, investigation and study, documental research and questionnaires, in order to make tourism products better meet tourism market demands, expecting to give some inspiration to the Innovation & Development of products in the traditional scenic spots.The whole thesis is made up of five chapters. The specific contents are as follows:ChapterⅠ:Introduction. In analysis of the reason of selected topic and the purpose, the introduction comes up with the meaning, train of thought and method of research. The chapter reviews the origin of tourist product research at home and abroad as well as its development.ChapterⅡ:Theoretical basis. This part expounds the relative theory on traditional Scenic Spots, the basic theory of tourist products and the guiding principles to carry out.ChapterⅢ:Experimental research. Taking the traditional scenic spot, the Land of Peach Blossoms, for example and starting from the perspective of resource base in the scenic spot, promotion and sales promotion, development plan and customer-base market analysis, this part analyzes the background and conditions of the Innovation and development of tourist products in the scenic spot.ChapterⅣ:Innovation & Development. In view of the advantages and disadvantages of the development of the Scenic Spots and Historic Sites of Peach Blossoms, this chapter draws up the basic train of thought, direction, measures and guarantee with the experimental result of maket analysis. What's more, this part also comes up with the countermeasures for the Innovation & Development of tourist products in the traditional scenic spots combining with the innovative case of products in the Land of Peach Blossoms.ChapterⅤ:Conclusion. It sums up the main points and view points of this article.